Giving a seasonal favourite its own place
We turned Cindy’s mooncake photographs into a bilingual guide and gave seasonal specials a reusable place on the homepage.
I am looking back to the website work we did before Mid-Autumn Festival in September. Cindy already had mooncakes to show, but a short seasonal menu is easy to miss. I wanted someone visiting our site to find the mooncakes in one place during the festival period, with a way to ask about a later batch too.
I asked my AI agent to make a bilingual mooncake page, using the kind of product guide we had already made for other dishes. I also wanted a small seasonal section on the homepage. The idea was to give a festival product its moment without rebuilding the entire homepage each time a new season came around.
The source material needed sorting first. Cindy had sent a collection of 14 pictures. The agent reviewed them, selected ten original photographs for the mooncake feature, and left out duplicate or unrelated biscuit and pineapple-tart images. It checked older menu and Facebook descriptions for context, then kept the wording within what those sources and the photographs could actually support.
The finished page has English and Chinese versions with Cindy’s real photographs. The homepage gained a reusable “Seasonal favourites” section that pointed to the mooncake guide. For the festival window it highlighted Mid-Autumn; after that window the section could return to a more general invitation to ask about a future batch.
We were careful with the offer itself. An older menu can explain what Cindy has made before, but it cannot prove today’s flavour, price or pickup time. So the page invites people to enquire, while Cindy confirms the current options, quantity, price and collection details. The photographs are kept as her food photographs, without using an image to guess an unseen filling.
The bilingual page and seasonal section went live, with ten of the selected photographs checked on the public site. That is the result I can point to. I cannot tell from that release alone whether it increased orders. What I like about the workflow is that the next seasonal feature has a place to go, while the actual food facts still come back to Cindy and the current batch.
